ABOUT
Agence de Retail Design & Visual Merchandising pour marques iconiques
Since 2009, we have been shaping distinctive Retail Design & Visual Merchandising experiences for luxury and premium brands.
We partner with luxury and premium brands to craft and execute their retail projects, both in France and across the globe.
Whether an established or emerging brand, we guide your retail development with tailor-made creative concepts and immersive brand experiences, both enduring and event-driven: flagship stores and concept boutiques, pop-ups and department store corners, Fashion Week showrooms, window and façade storytelling, merchandising tools, and bespoke props.
Our Expertise & Services
From à la carte services to full turnkey solutions, we adapt to your every retail need.
01
CONCEPT DEVELOPMENT
We analyze your market and uncover the essence of your brand, transforming it into an inspiring concept that drives performance and serves as the guiding thread for the entire project.
Every detail is designed to create a space that is immersive, distinctive, and high-performing—capable of engaging your customers while achieving your business objectives.
- BENCHMARK & TREND STUDY I MOODBOARDS I
- BRAND POSITIONING & STRATEGIC PLANNING I STORYTELLING & GLOBAL CONCEPT
- SPACE PLANNING & TRAFFIC MANAGEMENT I FOOT TRAFFIC & CUSTOMER EXPERIENCE
- VISUAL MERCHANDISING & PRODUCT VISBILITY
02
PROJECT DEVELOPMENT
We bring the concept to life by refining every detail. 2D simulations and 3D renderings allow you to visualize the project and fine-tune creative choices.
We select materials, finishes, and effects—favoring eco-friendly options—to ensure an aesthetic and durable result.
Finally, we create detailed guidelines to ensure the consistency and quality of the concept, regardless of location or deployment.
- 2D SIMULATIONS I 3D RENDERINGS
- MATERIAL RESEARCH I EFFECTS & FINISHES I ECO-FRIENDLY MATERIALS
- PLANOGRAMS I TECHNICAL DRAWINGS I EXECUTION FILE
- GUIDELINES
03
IMPLEMENTATION & MONITORING, OWNER’S REPRESENTATIVE
We turn the project into reality with precise coordination. We source and select contractors, artisans, and suppliers, initiate calls for tender, and orchestrate every step of production.
Whether one-off or series production, quality control and adherence to the creative vision are ensured—nothing is left to chance.
We manage network dispatch, installation, and follow-up, both in France and internationally, and ensure storage or reuse of elements to extend the project’s lifespan.
- VENDOR / ARTISAN / SUPPLIER RESEARCH I SOURCING I CALL FOR TENDERS
- ONE-OFF OR SERIES PRODUCTION
- PRODUCTION FOLLOW-UP I CREATIVE COMPLIANCE
- NETWORK DISPATCH I INSTALLATION & INSTALLATION MONITORING
- STORAGE I REUSE
The Agency, Its Founders
With over 20 years of experience in retail design and commercial architecture, we combine strategic expertise, creativity, and technical know-how to support your projects from A to Z, from defining your brand universe to design implementation.
For each project, we carefully select the most suitable partners—manufacturers, artisans, and artists—to create tailor-made solutions: layouts, signage, lighting, printing, leatherwork… Every detail is designed to reflect your brand’s identity and excellence.
As Owner’s Representatives, we coordinate manufacturing and installation—whether one-off pieces or series—and manage large-scale projects nationally or internationally, overseeing network dispatch and on-site implementation.
We remain your single point of contact, ensuring that every execution aligns with your creative ambitions and budget, with precision and elegance.
Our References
ALEXANDRE DE PARIS . AXEL ARIGATO . BASH . BELL&ROSS . BOUCHERON . CAMPER . CAMPER LAB . CARTIER . CHAUMET . CLAUDIE PIERLOT . COMPTOIRS DES COTONNIERS . DE GRISOGONO . DIOR . E BOMPARD . ELIE SAAB . GIVENCHY . HENNESSY . HUBLOT . INITIALE PARIS . JOHN LOBB . LADUREE . LANCOME . LE LABO . MAISON DE SABRE . MAISON MARTIN MOREL . MACKAGE . MAKE UP FOR EVER . MONTBLANC . NICOLAS FEUILLATTE . NN07. UNIQLO . PARFUMS CHRISTIAN DIOR . PIAGET . SAN MARINA . SAINT LAURENT . ST DUPONT . TUMI
Some of our projects are confidential and not available for viewing on the website.
Frequently Asked Questions
Pouvez-vous accompagner des marques étrangères qui s’installent en France? Travaillez vous sur des projets internationaux?
Yes. We support foreign brands in their retail development in France, whether for pop-ups, corners, or flagship stores. We also design projects internationally and can provide detailed guidelines, including plans and quality standards, enabling our clients to replicate their concepts consistently anywhere in the world.
Je suis une marque émergente / DNVB et je souhaite me développer en retail, puis-je faire appel à Saïnko ?
Absolutely. Saïnko helps digital brands come to life in the physical world by creating spaces and experiences that surprise and delight. From brand identity to the store, from fixtures to visual merchandising, we orchestrate every detail to ensure your brand universe remains coherent, distinctive, and unforgettable. Our support can begin at the strategic planning stage or be involved at any phase of your retail project.
We support brands at every stage of their retail development, whether they are young and ambitious or already established. Our premium approach ensures that every project, from the overall concept to the smallest details, reflects your brand’s excellence, identity, and high-end positioning.
Does Saïnko also handle architectural or structural construction work?
At Saïnko, we do not undertake work related to the architectural shell, such as major construction, building structure, or primary utilities.
However, we focus on everything that brings your retail space to life:
- Interior design (furniture, layout, zoning)
- Customer experience design (journey, atmosphere, ergonomics)
- Signage and branding (signs, POS displays, graphics)
- High-quality finishes and details (materials, colors, lighting)
- Coordination of stakeholders (Owner’s Representative, aesthetic supervision)
We transform your raw space into a complete retail experience, fully aligned with your brand, guiding you all the way through to delivery.
I would like support from the start to the end of my retail project to leave nothing to chance. Is an Owner’s Representative (OR) the solution?
The Owner’s Representative (OR) service provides tailored support, ensuring every stage of your project is secure—from concept to delivery.
At Saïnko, we do more than create a beautiful concept: we guide you through strategic decisions, coordinate stakeholders, and ensure the project meets your timelines, budget, and brand objectives.
Why it’s essential in Retail Design:
- Clear vision & quick decisions – We translate your needs into precise specifications to avoid unforeseen issues.
- Coordination of stakeholders – Manufacturers, contractors: we orchestrate everything for you.
- Cost & timeline optimization – We anticipate risks, prepare estimates, and set schedules to stay on track.
- Execution quality – We monitor every stage to ensure the final result aligns with the approved design.
With Saïnko as your Owner’s Representative, you have a single trusted point of contact to turn your vision into reality, saving you time, money, and peace of mind.
I am a brand and have the opportunity to launch a corner or pop-up in a department store. How can Saïnko support me?
Saïnko is your preferred partner to make the most of this opportunity. Experts in the constraints and requirements of department stores such as La Samaritaine, Le Bon Marché, Printemps, or Galeries Lafayette, we transform every corner or pop-up into a premium, immersive space. This allows you to test your retail concept, engage your customers, and prepare confidently for a future permanent store launch, all while benefiting from our expertise and tailored support.
Do you provide a revamp service?
We support brands in revamping their stores or corners, giving new life to existing spaces. A revamp project helps modernize the brand image, optimize the customer experience, and boost sales while maximizing previous investments.
Thanks to our expertise in retail design and visual merchandising, we create functional, immersive spaces aligned with the evolution of your brand DNA—without starting from scratch.
Can we work with you solely for the design phase or solely for the production phase?
Yes, at Saïnko, we fully adapt to your project’s needs.
Nous pouvons intervenir à la carte :
Design only: conceive and model your concept, from idea to 3D rendering.
Production only: bring your plans to life with our expertise and trusted network of partners.
Full project: end-to-end support, from concept to turnkey installation.
Every project benefits from our premium standards, delivering a tailor-made and impactful result.