New concept store Nicolas Feuillatte by Saïnko.
Global retail design & visual merchandising: strategy, shopper experience, architecture, furniture and graphism.
Flagship store, 254 rue du Faubourg Saint-Honoré, Paris.
Customer journey: progressive discovery of the different ranges and their specificities through digital in store.
Customer experience: "la parenthèse enchantée", an experiential and multi-sensorial approach of a cuvée through its olfactory notes.