NICOLAS FEUILLATTE … CONCEPT STORE DESIGN

New concept store Nicolas Feuillatte by Saïnko.

Global retail design & visual merchandising: strategy, shopper experience, architecture, furniture and graphism.

Flagship store, 254 rue du Faubourg Saint-Honoré, Paris.

Customer journey: progressive discovery of the different ranges and their specificities through digital in store.

Customer experience: "la parenthèse enchantée", an experiential and multi-sensorial approach of a cuvée through its olfactory notes.

 

Building partners: La Conciergerie de l’Architecture and Schwitzke France
Crédits photo Fabrice Leseigneur